Hurts Exile

The brief was to generate excitement amongst existing fans in anticipation for the launch of Hurts' second album, titled "Exile", whilst also targeting music journalists to drum up PR. First phase of the campaign was to engage the journalists by sending them a cassette tape player in the post mysteriously, closely followed by a dry cleaning ticket to a local dry cleaners, the video below created by FOAM will explain the rest.

My involvement was completely conceptual as this was created during a short internship, myself and another intern came up with the original concept and the execution was completed by FOAM.
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