Equinix Partner Portal Stickers
Equinix had not been having much luck with the launch of their Partner Portal – a large undertaking with a slow roll out no one really knew what stage it was at anymore. Some of their customers used certain sections some of their sales team new bits about it.
The job was to relaunch the portal and make it abundantly clear what it did and everything that it offered, educating both their team and customers at the same time. Breaking away from their usual tight branding they were looking for something that invoked the idea of travel. The solution was to go for travel stickers, similar to how people used to coat their suitcases the concept now was to cover the back of your laptop – all the places the user had travelled, all of the things they’d done and seen.
It took a lot of revisions to get the balance right between business and fun.