Looking to launch their new collective intelligence platform to help enable their business customers to have a better level of service and adaptability. The collective intelligence was designed to monitor and predict what the customer required as well as spotting issues that needed addressing and fixing before the customer ever encountered them.

The brief was to sell the intelligence both internally to their Enterprise sales and management teams and also their Enterprise customers externally. By giving the intelligence a human touch whilst still celebrating the enhancements through technology it was decided that we should name here ‘EVE’