Lenovo often work with their partners and re-sellers to try and up their sales within their businesses to their clients. Often the mechanic of this incentive is through rewards such as weekends away and trips.

This is not unusual, and Lenovo find themselves competing with other manufacturers with these styles of competitions so they need to stand out. Different events require different approaches depending on what the reward is, so far the decision as been to take two very different approaches to showcase the best of what is on offer. The first being Iceland through illustration (as the events on offer were very different) and Monaco through an aspirational video.